The showroom includes “Creative Kitchen”, an innovative digital experience, the first in the sector, which allows professional clients and consumers to see and select the ideal decorative surface for bathrooms and kitchens.
The Levantina Group launches a new flagship in Barcelona. This showroom, in the central municipality of Hospitalet de Llobregat, is intended to bring the brand closer to both customers and professionals in the area of the Catalan capital. There, both audiences will be able to find a wide selection of kitchen worktops and bathroom tiles to choose the right ones for their projects.
Specifically, in this new flagship store, designers, professionals from kitchen shops and marble craftsmen, and even the consumer, can draw inspiration from a portfolio of more than 100 different products and discover the new designs from the Levantina Group collections in both Naturamia® natural stone and Techlam® sintered stone, applied to exclusive bathrooms, as well as in sophisticated and cutting-edge kitchens.
Innovation in the shopping experience
The showroom is divided into two distinct areas: Kitchen & Bath and PRO. In the area dedicated to kitchens, a “Creative Kitchen” has been installed, an innovative digital tool that is a pioneer in the sector and allows users to visually change the finish of a worktop based on the sample selected. This technology provides an intuitive, full-size simulation of the material of the natural stone or sintered stone selected, helping users to visualise the application of the material selected. In addition to this experience, all the information on the material regarding its origin, data sheet and sample applications in real projects is presented.
The Bath + PRO area is dedicated to the bathroom and features different bathroom solutions and shower tiles. In this area, a space has been created specifically for professionals where they can spec out projects with customers, or propose new projects with developers and architects, based on the different construction solutions in the extensive catalogue of the Levantina Group. A large table has been designed for this space that also features interactive technology, identifying each sample and displaying on the screen all the information that professionals need.
Transforming the shopping experience
With this new flagship, the Levantina Group is committed to transforming the shopping experience through digital innovation to make it memorable. Natural and sintered stone cladding is a central feature in any remodelling or new construction project, and samples, due to their size and usability, don't always give a good idea of the end result. Through this experience, customers can compare the different colours of the worktop collections digitally and in their actual size to see which one is right for them.
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Levantina Stone Centers
The opening of this new space is in addition to the other 18 that the company already has internationally. Levantina Stone Centers have modern facilities designed to improve the shopping experience, whether for customers, marble installers, distributors and other advisors in the world of architecture and interior design. The Stone Centers are a new point-of-sale model with 2 distinct areas. On the one hand, it has a showroom where the large portfolio of Levantina materials and brands is on display, both for cladding surfaces and worktops, whether made of Natural Stone or large-format sintered stone. And it also has a large area with tables full of products where users can directly select the materials, thus facilitating the purchase decision.
